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featured posts
SEO For Shopify: Our Guide to Optimizing Shopify Websites A comprehensive guide on how to optimise Shopify websites for SEO

Best SEO practices generally apply to all CMS platforms, but some considerations are unique to Shopify. We've compiled a comprehensive guide to help you to make the most of the platform's built-in features and navigate its problem areas.

Content Marketing In The Time of COVID-19

Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?

What is the difference between PPC and CPC? An illustration of a Google SERP results that highlights the paid results.

PPC and CPC are often used interchangeably in the world of search marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

All Categories
Technical SEO Link Building Local Search Content Marketing Social Media CPC Web Design
An image with illustrations highlighting important considerations when designing for accessibility. Web Design

How to ensure your web design is accessible for all

Accessibility should be a key consideration in every web design. Your website could be alienating a huge segment of the population if it doesn’t embrace user experience that’s accessible for all, particularly those with disabilities or using assistive technologies.

1st March, 2021 | by Laura Heffernan
An illustration of a Google SERP results that highlights the paid results. CPC

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeably in the world of search marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

24th September, 2020 | by Matthew Finn
Content Marketing

Content Marketing In The Time of COVID-19

Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?

15th June, 2020 | by Alex Wisgard
Content Marketing

Google SERP Features: The Complete Guide

In its mission to provide answers to user queries as quickly and accurately as possible, Google’s search result pages are becoming more sophisticated by the day. We breakdown all of the elements that make up a SERP.

22nd May, 2020 | by Laura Heffernan
Close up of an old, index tabbed address book with yellowing and furled pages, placed on a wooden table with light coming from left of frame and some shadow to the right. Local Search

How Important Are Citations In Local SEO?

Citation building makes it much easier for potential customers to find your business, and also present it as a reliable and trustworthy company. But if you’re neglecting this process, could you be hampering your local SEO potential?

1st October, 2019 | by Oliver Stainforth
Taking a photo of a cup of coffee for Instagram Social Media

Can Instagram Be Used To Boost SEO Strategies?

Modern businesses know that Instagram is a key digital marketing platform for conveying brand and attracting social engagement. But does Instagram also have SEO benefits that you may be overlooking?

5th August, 2019 | by Oliver Stainforth
Recommended Reading
  • A comprehensive guide on how to optimise Shopify websites for SEO 8th February, 2021

    SEO For Shopify: Our Guide to Optimizing Shopify Websites

  • 15th June, 2020

    Content Marketing In The Time of COVID-19

  • 22nd May, 2020

    Google SERP Features: The Complete Guide

  • An illustration of a Google SERP results that highlights the paid results. 24th September, 2020

    What is the difference between PPC and CPC?

  • An image with illustrations highlighting important considerations when designing for accessibility. 1st March, 2021

    How to ensure your web design is accessible for all

  • A collection of antique toy cars 17th June, 2019

    Why Is A Boost In Organic Traffic Not Increasing Sales?

SEO For Experts Glossary

Our search engine optimisation and inbound marketing in-depth glossary.

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Meet The Authors
James Barber
Head of Strategy

I’m an SEO strategist, passionate about connecting brands with valuable audiences from the obvious to the obscure.

Oliver Stainforth
Head of Content

Go Up’s resident David Attenborough enthusiast, I’m an SEO strategist with a journalism background and a keen eye for quality content.

Seetal Rihal
SEO Editor

I love writing the weird stuff, finding new angles & ideas. Typically seen wearing classic band tees and glasses, often at festivals.

Alex Wisgard
SEO Editor

Writer, content and social media planner, journalist, and general SEO person. Enjoys words, music, and most combinations of both.

Matthew Finn
SEO Writer

Football fanatic, fan of alliteration. Likes to spend his free time keeping fit, gaming and exploring new places.

Laura Heffernan
SEO Writer

Content writer with an entertainment journalism background. A big fan of podcasts, pop culture, and contemporary literature.

@Go_Up_Ltd

go_up_ltd avatarGo Up@go_up_ltd·
19 Apr

Looking for a new challenge? We're #Hiring! Our #DigitalMarketing Agency is based in #Shoreditch and we have open positions in #SEO, #Design and #WebDevelopment. Get in touch today for a chat!

Careers | Jobs in SEO | Go Up

We're always on the look out for great people to do some of the best jobs in SEO. Browse vacancies and apply now.

www.goup.co.uk

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go_up_ltd avatarGo Up@go_up_ltd·
15 Apr

We increased our client's YOY organic traffic by 58%, largely by utilising #GoogleAnalytics #EventTrackingData.

Follow the link below to find out how we did it! 🚀

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go_up_ltd avatarGo Up@go_up_ltd·
12 Apr

Head over to Go Up's Instagram feed to view our comments on #IssuesJumping - a results-driven PR tactic to increase visibility for your clients! 📢

https://t.co/lR0w6jqLMx

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go_up_ltd avatarGo Up@go_up_ltd·
1 Apr

Happy Thursday all! We hope everyone has a fantastic #Easter weekend ahead 🌞

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go_up_ltd avatarGo Up@go_up_ltd·
17 Mar

Did you know that investing in a #PPC campaign can provide useful insights that make an #SEO campaign even better?

Head over to our Instagram for the full debrief! 🚀

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