Go Up Blog: SEO and Marketing Commentary & Updates

featured posts

Can Social Media And SEO Work Together To Boost Visibility?

The debate over social media's influence on how websites rank in Google is one that keeps popping back up. We discuss the reasons social media does affect page rankings and how your business can leverage this for SEO purposes.

How Many Words Should A Web Page Have (For SEO)?

Words. Every page needs them. But just how many are required to optimise a page for SEO while maintaining good user experience? We answer a topic businesses and SEO agencies often think about when creating web pages.

How To Integrate SEO & CPC In Marketing Strategies

Although CPC and SEO are two separate fields of search marketing, their objective is the same - to obtain visibility, traffic and revenue from search. We examine the ways in which CPC and SEO strategies can benefit each other.

An illustration of a Google SERP results that highlights the paid results.

CPC

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeably in the world of search marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

24th September, 2020 | by Matthew Finn

Content Marketing

Content Marketing In The Time of COVID-19

Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?

15th June, 2020 | by Alex Wisgard

Content Marketing

Google SERP Features: The Complete Guide

In its mission to provide answers to user queries as quickly and accurately as possible, Google’s search result pages are becoming more sophisticated by the day. We breakdown all of the elements that make up a SERP.

22nd May, 2020 | by Laura Heffernan

Close up of an old, index tabbed address book with yellowing and furled pages, placed on a wooden table with light coming from left of frame and some shadow to the right.

Local Search

How Important Are Citations In Local SEO?

Citation building makes it much easier for potential customers to find your business, and also present it as a reliable and trustworthy company. But if you’re neglecting this process, could you be hampering your local SEO potential?

1st October, 2019 | by Oliver Stainforth

Taking a photo of a cup of coffee for Instagram

Social Media

Can Instagram Be Used To Boost SEO Strategies?

Modern businesses know that Instagram is a key digital marketing platform for conveying brand and attracting social engagement. But does Instagram also have SEO benefits that you may be overlooking?

5th August, 2019 | by Oliver Stainforth