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featured posts
SEO For Shopify: Our Guide to Optimizing Shopify Websites
8th February, 2021 | by Alex Wisgard
A comprehensive guide on how to optimise Shopify websites for SEO

Best SEO practices generally apply to all CMS platforms, but some considerations are unique to Shopify. We've compiled a comprehensive guide to help you to make the most of the platform's built-in features and navigate its problem areas.

Content Marketing In The Time of COVID-19
15th June, 2020 | by Alex Wisgard

Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?

What is the difference between PPC and CPC?
24th September, 2020 | by Matthew Finn
An illustration of a Google SERP results that highlights the paid results.

PPC and CPC are often used interchangeably in the world of search marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

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Technical SEO Link Building Local Search Content Marketing Social Media CPC Web Design Spotlight
Web Design

Image formats explained: When to use different image file types

Following on from our guide to image resolution, we’re taking a look at image formats and when each file type should be used. Too many times do we see poor quality and pixelated images ruin web pages. Read on to find out how to avoid these pitfalls.

7th February, 2022 | by Amelya Cliff
Web Design

Image resolution explained: A guide to image resolution for web design

We get a lot of questions about image quality at Go Up. Nobody wants pixelated images on their shiny new website, but image resolution can be a minefield for the unversed. We’ve put together this handy guide to help you perfect your pixels and decipher dpi.

19th July, 2021 | by Amelya Cliff
An image with illustrations highlighting important considerations when designing for accessibility. Web Design

How to ensure your web design is accessible for all

Accessibility should be a key consideration in every web design. Your website could be alienating a huge segment of the population if it doesn’t embrace user experience that’s accessible for all, particularly those with disabilities or using assistive technologies.

1st March, 2021 | by Laura Heffernan
An illustration of a Google SERP results that highlights the paid results. CPC

What is the difference between PPC and CPC?

PPC and CPC are often used interchangeably in the world of search marketing, despite being very different concepts. We delve into what they are and how exactly they’re distinct from each other.

24th September, 2020 | by Matthew Finn
Content Marketing

Content Marketing In The Time of COVID-19

Content calendars may have been thrown into disarray by the coronavirus pandemic, but the need for brands to connect with customers during this time is crucial. So how do you approach content marketing without seeming exploitative?

15th June, 2020 | by Alex Wisgard
Content Marketing

Google SERP Features: The Complete Guide

In its mission to provide answers to user queries as quickly and accurately as possible, Google’s search result pages are becoming more sophisticated by the day. We breakdown all of the elements that make up a SERP.

22nd May, 2020 | by Laura Heffernan
Recommended Reading
  • A comprehensive guide on how to optimise Shopify websites for SEO 8th February, 2021

    SEO For Shopify: Our Guide to Optimizing Shopify Websites

  • 15th June, 2020

    Content Marketing In The Time of COVID-19

  • 22nd May, 2020

    Google SERP Features: The Complete Guide

  • An illustration of a Google SERP results that highlights the paid results. 24th September, 2020

    What is the difference between PPC and CPC?

  • An image with illustrations highlighting important considerations when designing for accessibility. 1st March, 2021

    How to ensure your web design is accessible for all

  • A collection of antique toy cars 17th June, 2019

    Why Is A Boost In Organic Traffic Not Increasing Sales?

SEO For Experts Glossary

Our search engine optimisation and inbound marketing in-depth glossary.

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Meet The Authors
James Barber
Head of Strategy

I’m an SEO strategist, passionate about connecting brands with valuable audiences from the obvious to the obscure.

Oliver Stainforth
Head of Content

Go Up’s resident David Attenborough enthusiast, I’m an SEO strategist with a journalism background and a keen eye for quality content.

Seetal Rihal
SEO Editor

I love writing the weird stuff, finding new angles & ideas. Typically seen wearing classic band tees and glasses, often at festivals.

Alex Wisgard
SEO Editor

Writer, content and social media planner, journalist, and general SEO person. Enjoys words, music, and most combinations of both.

Matthew Finn
SEO Writer

Football fanatic, fan of alliteration. Likes to spend his free time keeping fit, gaming and exploring new places.

Laura Heffernan
SEO Writer

Content writer with an entertainment journalism background. A big fan of podcasts, pop culture, and contemporary literature.

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