- After 12 months of SEO, organic traffic more than doubled, increasing by 210%.
The client
Eursap is a specialist SAP recruitment agency supplying SAP experts to SAP clients across 21 European countries.
The brief
Go Up began SEO work on Eursap’s website with the aim of improving the organic rankings, focusing specifically on searches relating to SAP recruitment, the SAP job market and the SAP industry more broadly.
The campaign
Start date: July 2015 – present
Go Up’s work on the campaign began with initial technical optimisation and SEO copywriting.
This was followed by ongoing content creation and high quality link building to strategic pages on the Eursap site.
Throughout the campaign, content on key services pages was adjusted to ensure maximum visibility in search.
The SEO team also implemented structured data to support entity and brand recognition.
The results
Organic traffic more than doubled in the 6 months following the implementation of our initial technical optimisation, increasing by 154%.
Another six months later, after further optimisation and a focused content marketing campaign, organic traffic had more than doubled over the 12 months, increasing by 210%.
| Keyword | Search Volume | Position December 2015 | Position May 2016 | Position November 2016 |
|---|---|---|---|---|
| sap jobs | 500 | 10 | 9 | 9 |
| sap recruitment | 120 | 2 | 3 | 3 |
| sap job board | 70 | 6 | 7 | 5 |
| sap recruitment agencies | 70 | 5 | 6 | 4 |
| sap europe | 10 | 4 | 2 | 1 |
| sap jobs in europe | 1 | 3 | 2 | 1 |
- *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.
