- Traffic from search more than doubled from the previous year, increasing by 137%.
The client
London Translations is a translation agency offering professional business translation and interpretation services.
The brief
London Translations wanted to increase organic traffic with the view of improving lead generation from the website.
The campaign
Start date: Feb 2015 – present
The technical and content teams started work on the campaign by identifying key focal points on the site that required optimisation and SEO copywriting. Following an initial onsite optimisation process, the team continued to improve topic authority on the site and implement UX tweaks to reduce bounce rate.
This work was coupled with ongoing link building from high authority domains.
The results
London Translations are one of the most search visible businesses in the UK within their industry.
Organic traffic began increasing notably 4-6 months into the campaign.
After 12 months of ongoing onsite optimisation and link building, traffic from search had more than doubled from the previous year, increasing by 137%.
| Keyword | Search Volume | Position Jun 2015 | Position Nov 2015 | Position Feb 2016 |
|---|---|---|---|---|
| french translation | 48000 | 30 | 13 | 11 |
| mandarin translator | 960 | 39 | 6 | 4 |
| certified translation | 560 | 26 | 9 | 5 |
| translation services uk | 480 | 2 | 1 | 1 |
| certified translation uk | 320 | 23 | 10 | 7 |
| translation services london | 320 | 2 | 1 | 1 |
| translation agencies | 310 | 2 | 2 | 1 |
| translation agency london | 270 | 2 | 1 | 1 |
| french translators | 210 | 20 | 11 | 6 |
| professional translation services | 170 | 6 | 3 | 2 |
- *The rankings listed above are based on national visibility at the time. Rankings are taken on a selected date during the month indicated, usually at either the start or the end of the month. These figures are meant to provide an indication of improvements in search visibility. Different locations and different days within the month may show slightly different rankings.
