See Through The Smoke: Choose The Right SEO Company

Unfortunately the world of SEO is often tainted by those who look to cut corners. If it weren’t then Google wouldn’t find it necessary to release these updates that actively target those who do not adhere to their guidelines.

Here at Go Up we study the Webmaster Guidelines to ensure that we provide the best service for our clients, but others out there are not so saintly. So what can you do to make sure you pick a decent SEO company? Pick Go Up. Joking… but not really. In all seriousness, you need to make sure your due diligence is done to ensure you get the right level of service.

Ask Questions

Firstly, do your research on the Go Up How to Guide, and then have a phone conversation with said company. Ask questions. Don’t be satisfied with a promise of 100 links a month. Ask what research they have done on your competitors, how they would change your onsite optimisation, how they would link build, what keywords they would target, etc. A good SEO company will have done this sort of research prior to a call with yourself, or at least be able to answer your questions with correct and coherent answers. Especially on the link building side of life – if they won’t give you any information on the sort of links they will be getting you then walk away. The last thing your site needs is a truck load of spammy links from link farms, reciprocal link generators and irrelevant spam sites. You are better off not incurring the wrath of Google!


Ask for references, and check them out, including the references’ backlinks. Try to use a number of sites for checking backlinks because although Opensite Explorer is great, it can sometimes be a little slow on the uptake of links. Make sure that the links for their references are from non-spammy, relevant and trustworthy sites. Look at the sites, both the references and the SEO company’s website. Are they well designed? Do they keyword stuff or have they got good quality content? Are there multiple websites for the same company, or duplicate content? It is all well and good a company giving references of sites ranking well, but if they do not adhere to Google’s guidelines then eventually these sites will disappear as they get de-indexed. So don’t add your website to this list! Furthermore, use the Google Keyword Tool to check the search volume of the keywords that said reference is ranking for. Much like the spam issue, there is no point ranking number one for some obscure keyword if it does not have any search traffic. Again, this is a good indicator to ask more questions and dig a little deeper.


One of the biggest mistakes people make when looking for SEO companies is that they know nothing about SEO. You are not expected to be an expert in the field but understanding the concepts and some of the terminology will prevent anyone taking advantage of you. Many of the disreputable companies will just talk at you, using a load of terminology you don’t understand in order to sound clever and effectively confuse you into signing a contract with them. Thus, if you understand the basics of what needs to be done then you can question them and do your due diligence much more effectively. You can use our guide to learn a little more about various techniques.

Progress Reports

Finally, once you have started your SEO campaign (hopefully with Go Up), ask for progress reports. Time and again we come across business owners or marketing managers that have had someone working on their SEO for months (if not years) and are unsure as to what is being done! We then investigate only to find out that very little has been done, and the work that has been done is generally spammy. So make sure you get a monthly report from your provider so that you can keep an eye on things.

Be Realistic About Time Frames

As an SEO company we hate to see people getting conned, as it only creates a stigma for the industry. Thankfully there are good companies that provide a quality service, and more importantly a service that is sustainable. As the old saying goes, “if it sounds too good to be true….it probably is”. Remember that SEO is an ongoing process which takes time. If a company promises to get you ranking number 1 for multiple search terms within 2 months then it is highly likely that they are going to use underhand tactics. SEO takes time so be realistic about time frames.

Finally if you have any queries, questions or concerns about potential or ongoing SEO campaigns then give us a call. We are always open to a conversation!